MONETIZATION STRATEGIES THAT GROW SAAS MRR
For post-launch SaaS teams who need pricing and revenue models that convert
Trusted by startups, freelancers, and global teams around the world.
You created a great software and you don't know how to monetize it without losing users?
At Monetization studio, we design and implement monetization strategies that convert
At Monetization studio, we design and implement monetization strategies that convert
02
(Who we are)
— WHO WE ARE
Our founder. Product & Monetization Strategist
Olga Koltun is a Product & Monetization Strategist helping B2C SaaS businesses grow revenue. With 13 years of experience building and scaling tech products, she spent 5 years leading monetization at Match Group—first at Meetic in Paris, then at Tinder in Los Angeles. Prior to that, she advised global brands such as Michelin, Nissan, and Pernod Ricard on digital strategy as a lead consultant at a boutique firm in Paris.
After years working inside high-performing teams, Olga founded Monetization Studio to share the best practices she has mastered in the field. Her mission is to unlock the full revenue potential of strong products by partnering with ambitious teams who care deeply about what they build. She believes in her clients—and combines that trust with sharp, hands-on expertise to drive results. Every company she has worked with has increased its revenue.
International by nature, Olga was born in Russia, became French after 12 years in Paris, and now splits her time between Paris and Barcelona.
After years working inside high-performing teams, Olga founded Monetization Studio to share the best practices she has mastered in the field. Her mission is to unlock the full revenue potential of strong products by partnering with ambitious teams who care deeply about what they build. She believes in her clients—and combines that trust with sharp, hands-on expertise to drive results. Every company she has worked with has increased its revenue.
International by nature, Olga was born in Russia, became French after 12 years in Paris, and now splits her time between Paris and Barcelona.
Olga Koltun
Monetization Expert & Teacher
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06
testimonials
— kind words clients
We were delighted to work with Olga. Her methodology and values left a lasting impression at Yubo, and the numerous projects she led are a testament to her impact. We’re grateful for her contribution and commitment throughout her time with us.
We just launched our subscription plans and reached our 1K€ revenue in a week! We needed expert guidance from someone with strong product & monetization skills, but also someone who would "get us" and have as much care and love for our users as we do. Olga brought in her "big company" experience (including optimised processes & tools) and perfectly adapted it for a startup like ours. She was also a great moral support to the team and helped us stay focused when things got rough.We were thrilled to work with Olga on our monetization strategy, from market research to pricing plans and then she was key to coordinating the implementation with KPIs and product reviews bringing the team together.
Working with Olga was a turning point for BayaM and enabled giant progress across the company. In less than a year, our MRR grew by more than 50% year over year.Beyond the numbers, Olga helped us rethink how monetization works across the organization.
We moved from siloed teams and slow decision-making to clearer ownership across product, acquisition, and CRM.Today, we operate with faster test-and-learn cycles and a much more data-driven approach. Olga doesn’t just give recommendations — she works with the team and helps execute what actually drives revenue.
We moved from siloed teams and slow decision-making to clearer ownership across product, acquisition, and CRM.Today, we operate with faster test-and-learn cycles and a much more data-driven approach. Olga doesn’t just give recommendations — she works with the team and helps execute what actually drives revenue.
We chose Olga for her deep expertise in pricing and monetization to support our entrepreneurs during a workshop she led at Station F in Paris, Europe’s largest startup incubator. Beyond setting the foundations, she went much deeper into these topics, bringing real clarity and actionable insights. Thanks to her strong expertise and exemplary career, she helps founders truly understand and tackle complex monetization challenges.
Summarizing a monetization strategy in less than two hours is a significant challenge, but Olga managed to provide a clear, actionable overview that resonated deeply with our community. She addressed a key challenge many founders face: how to start monetising a product without frustrating or losing users. All our interactions, both during and after the workshop, were incredibly valuable and key for founders looking to align their business strategy, especially in the early stages.
04
(our services)
— our core services
01—
Monetization clarity before acceleration.
MONETIZATION STRATEGY
Revenue Audit
Pricing & Packaging
Business Model Design
Monetization Roadmap
02—
%
Strategy translated into product decisions.
EXECUTION SUPPORT
Experiment Design
Product Management
CrossFunctional Alignment
Revenue Optizimation
03—
+
Monetization thinking shared at scale.
SPEAKING & WORKSHOPS
Keynotes
Founder Workshops
Revenue Frameworks
Applied Monetization Training for Product team
02
(achievements)
— Achievements
©25
Monetization & Pricing Lead @Tinder/Meetic/Match group
Led monetization strategies (pricing, business models, paywalls) generating multi-million € revenue.
Head of Monetisation & Consultant@Yubo, social discovery app
Created new subscription tier and products, boosting conversion by 20% and contributing to +80% revenue growth and profitability.
Speaker@Norskeen community
Advised top agency clients on digital and conversion strategy; mastered consulting and data analysis methods.
Monetization Consultant@Bayard, top French editorial house
Redesigned Bayam's (French Disney+) model and pricing, driving +30% new subscribers;introduced product management best practices.
Speaker & expert@STATION F, startups incubator
Expert at EDHEC Startups incubator; speaker on monetization and strategic adviser.
Monetization Consultant@Moonz, astrology dating app
Built app monetization from scratch (subscription model), reaching €3K MRR in the first month.
05
(our awards)
— recognized globally
(Award)
FWA Showcase
Web Excellence Award
CSS Innovation Award
Red Dot Design Honor
Innovation in Digital
UI Excellence Award
07
(Brand Partners)
— Built For Growth
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Economic Growth
Economic Growth
Life Below Water
Life Below Water
Economic Growth
For Shareholders
Economic Growth
Economic Growth
climate action
climate action
Economic Growth
Economic Growth
